Communication
From Wikipractice
Contents |
Introduction
So that the strategy comes true, the change leader has to commit in an employees communication process where the strategy will be explained. In end of line, employee consider it as their strategy. To do it, every stage of the change must be communicated as soon as possible to reduce the resistance and the fears.
Communicate frequently
So that the strategy comes true, the change leader has to commit in an employees communication process where the strategy will be explained. In end of line, employee consider it as their strategy. To do it, every stage of the change must be communicated as soon as possible to reduce the resistance and the fears.
The change leader has to facilitate the communication in both directions: from the height downward and from the bottom upward. An opened, frequent communication and in both directions is necessary in the change management and represents the best defence against the biggest of the obstacles to the change , that is the resistance of the employees. The management of an organization has to be at the listening of all which worries the employees rather than to give simply directives.
The achievement of a true change requires to answer the highly emotional reactions towards the change. The administrators have to learn to master all the reactions of the employees, including the irrational and aggressive one.
It is recommended:
- To give constantly information onto the change
- To identify the sectors of the company which will not change
- To draw the attention on the successes realized in the change process
- To train employees to surmount the difficulties bound to change
- To understand that each fits the change according to different rhythms.
The choice of a communication channel influences largely the power of communication. Rather than to make several general announcements, it is often preferable to pass on personally the information into the concerned departments or into groups of employees. It is good to encourage the transmission of messages in a creative way and to use persons who demonstrated some enthusiasm concerning the change. One of the most effective communications consists in putting itself in the place of the concerned person and in explaining the logic behind the change.
Communicate in both directions
The leader of the change has to facilitate the communication in both directions: from the height downward and the bottom upward. An opened, frequent communication, in both directions, is necessary in the change management and represents the best defence against the biggest of the obstacles to the change, that is the resistance of the employees. The management of an organization has to be at the listening of all which worries the employees rather than to give simply directives.
Manage emotion
The achievement of a true change requires to answer the highly emotional reactions towards the change. The administrators have to learn to master all the reactions of the employees including the irrational and aggressive reactions.
It is recommended:
- To give constantly information onto the change
- To identify the sectors of the company which will not change
- To draw the attention on the successes realized in the change process
- To train employees to surmount the difficulties bound to change
- To understand that each fits the change according to different rhythms.
Choose the good communication channel
The choice of a communication channel influences largely the power of communication. Rather than to make several general announcements, it is often preferable to pass on personally the information in the concerned departments or in the groups of employees.
Be creative
It is good to encourage the transmission of messages in a creative way and to use persons who demonstrated some enthusiasm concerning the change.
One of the most effective communications consists in putting itself in the place of the concerned person and in explaining the logic behind the change.
