Market
From Wikipractice
Introduction
Examine each of the practices presented below for the good understand of them, then estimate by a figure from 0 to 5 the degree of application of every practice in your company (0 In no way, 1 Little, 2 Little, 3 Averagely, 4 Many, 5 Totally).
This way of making allows you to identify your strengths and weaknesses.
Practices
- Apply a continuous markets tendencies analysis program to support the strategic plan.
- Develop a proactive attitude to the changes.
- Consider the market analyses as investments to reduce the business risks.
- Quickly realize the market analyses to react quickly to the changes.
- Conceive the market plan analysis so as to know the real expectations of customers.
- Make competition activities analyses to get the company to be competitive.
- Use varied sources of information to know the activities of the competitors.
- Make formal and informal interviews with customers, suppliers, financial advisers, associations, external experts to know more about the activities of competitors.
- Use scenarios (optimist, realist, pessimist) to investigate the future and develop actions to meet the expectations of customers.
- Make the market analyses twice a year.
- Have a sufficient budget for reaching the market analyses objectives.
- Develop communication systems to facilitate the exchange of information between employees.
- Draft summary reports to get consequences for the company known.
- Communicate the results of the market studies to the staff.
